About Us
1989 : The Redlands Ashlyn group of companies, entered the sales and service of precision weighing balances, catering primarily to the jewelry industrial and analytical segments. At a time when imported balances were the mainstay of the industry. The Redlands Ashlyn groups played a pivotal role in introducing and effectively marketing made in India electronic weighing balances. So for the first time, electronic balances were affordable to a great many users.
The company’s unswerving commitment to customer satisfaction through prompt service has always been its USP.Combined with innovative marketing, Redlands Ashlyn has over the years, accumulated a base of 300,000+ clients, with a huge percentage of repeat sales from a loyal clientele.
This goodwill speaks volumes of the trust the clients have over the years, retained with the Redlands Ashlyn group. An extensive service network comprising site service engineers stationed in strategic locations has been one of the cornerstone of the group’s success.This reputation for after sales service has helped the Redlands Ashlyn group to evolve enduring links through multiple industry segments. A close association with almost all the known jewelry retail groups in India and the Middle East has also helped the company to develop the right products for this industry.
1996 : The group ventured into the sales and service of offset print finishing packaging equipment business Today the company is a leading supplier in the Middle East, Africa, South East Asia and India representing multiple leading global brands, including our own OEM brand Champion.
1999 : Ashlyn Chemunnoor Instruments Pvt Ltd. been at the forefront in promoting the application of X-ray Fluorescence Spectrometers (XRF) for non-destructive elemental analysis including the detection of the percentage of gold in the retail and wholesale trade of precious metal jewelry. Another product is the 3D Laser marker for the hallmarking of precious metal jewelry. Almost every leading retail jewelry group in India use the Redlands gold purity analysers, laser markers and office automation equipment, at their retail, wholesale, purchase and production centres.
2007 : The company has added the XRF handheld portable series for metallurgical applications and petrochemical industry helping manufacturers to conform to ROHS, ELP standards and for quality control during production.
2008 : A new enterprise to produce agricultural machinery was started. Redlands Ashlyn Motors produces one of the most advanced mini straw balers in the world at its state of the art factory in Coimbatore,India. The group provides direct employment to 500+ people and indirectly to another 1000+ people. The company’s mission – is to provide high quality, innovative and user friendly machinery at competitive prices that is durable with low ownership costs.
Why Redlands Ashlyn
The company’s unswerving commitment to customer satisfaction through prompt service has been always one of its top qualities.Combined with innovative marketing, Redlands Ashlyn has over the years, accumulated a base of 300,000+ clients, with a huge percentage of repeat sales from a loyal clientele. This goodwill speaks volumes of the trust the clients have over the years, retained with the Redlands Ashlyn group. An extensive service network comprising site service engineers stationed in strategic locations has been one of the cornerstone of the group’s success. This reputation for after sales service has helped the Redlands Ashlyn group to evolve enduring links through multiple industry segments. A close association with almost all the known jewelry retail groups in India and the Middle East has also helped the company to develop the right products for this industry.
Our Mission
As leading supplier of wide range of gold jewelry equipment and gold purity analyzers, induction gold melting furnaces in India and the Middle East, our mission is to ensure the maximum customer satisfaction. The Redlands Ashlyn team is dedicated in striving to provide best in terms of product quality, customer experience and after sales services.
Our Vision
To be better than the best